Issued to celebrate Barbie's 50th anniversary is this splendid reproduction of the 1977 "Superstar" Barbie doll. Historically, the genesis of the doll was very important...
By 1977, the Mattel company was going through some severe financial reverses. Amidst a storm of controversy, Elliott and Ruth Handler had handed over their reigns to a group of young businessmen who were totally green in their marketing of the Barbie brand. Dolls started to be manufactured very cheaply with zero personality. The uprising of the Feminist Movement had also seriously impacted Barbie's reputation as well; the groups routinely picketed toyfair conventions and burned dolls on bonfires in order to demonstrate their point that Barbie was an outdated, inaccurate symbol of women.
When "Superstar" Barbie came along in 1977, it was the perfect time. For the first time since 1967, the Mattel designers completely re-vamped Barbie's face mould, giving her a fresh new Farrah Fawcett look ("Charlie's Angels" was a hit on TV during this period); and overhauled her wardrobe to include dazzling new disco-inspired fashions.
This reproduction brings back "Superstar" Barbie dressed in her trademark hot pink satin dress with matching boa and strappy shoes. Also included is another fashion from the inaugural Superstar fashion line (which is known as "Dramatic Black" among collectors). Everything about this repro is totally authentic; this is a great way to own a minty-mint Superstar but without the hefty pricetag!
A fantastic gift for the Barbie collector in your family.Get more detail about Barbie My Favorite Time Capsule 1977 Superstar Doll.
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